Leading from the Front

Jesse Price is a Founding Partner at Reya Group and serves on Reya’s Management Board as Managing Director. Jesse is responsible for strategy, client services, and alliance partner formation.
In his more than 11 years in China, Jesse has been both entrepreneur and innovator, having founded and launched a number of leading brands. Prior to Reya, He was the Asia Pacific and Middle East client services director for Ideation Group; marketing director and part of the founding management team for Design Republic; a founder of one of Shanghai’s leading Brand Consulting Firms; and the Provost of Sias University of Business and Management, a school celebrating its 12th anniversary with 22,000 students. Jesse has BS in International Business from Pepperdine University in Malibu, California.